Plushies Trending in 2026 and the Ones Already Cooling
Jellycat, Pop Mart, Squishmallows, and a Stitch plush lead the 2026 numbers, even as US plush sales slipped. A dated trend report with every figure sourced.
Jellycat
Popular Plush Brands Worth Collecting and How to Spot Fakes
Steiff, two Hermann firms, Merrythought, Gund, Ty, and Jellycat: where each plush maker started and which button, tag, or label to check before you buy.